Power Online Solutions, LLC is a full service internet marketing company. We focus on driving traffic to your website through organic search traffic (SEO) and pay per click (PPC) marketing. Our company concentrates on developing long term organic traffic from search engines. This traffic does not cost the company anything per click but, it takes time for a website to increase in organic rankings. The best mix is to start with both; PPC and organic SEO. As your organic rankings increase, you can decrease PPC spending, until your PPC campaign budget is very minimal. Most websites will start seeing an increase in rankings within 30 days.
Search Engine Optimization
Search engine traffic is the goal of every webmaster. It costs nothing per click however; it is time consuming to; plan, start and run a search engine optimization campaign. The timeframe of moving your website to the top of the search engines will mainly depend on the keywords you are targeting, how competitive they are, and the quality of your website. The more competitive the terms being targeted; the more time required to start seeing results.
Content is a large part of search engine optimization. The major search engines have started to use the quality of a website’s content as an important facet of rankings. Previously, websites with the most backlinks or websites with the most terms in the domain name performed the best but today, a website’s content and the brand they have built, have the best chance of ranking well. The more informative your website is and the longer you keep your visitors, the better it will rank
Power Online Solutions’ team will work to create unique content filled pages for your website while building your brand, cementing your online presence. Setting a solid SEO foundation will create consistent traffic to your website.
Pay Per Click Marketing (PPC)
Pay Per Click marketing, is the fastest way to move your website to the top of the search engines. Webmasters are able to receive targeted traffic to their website within 24 hours. Factors that are important in SEO (content, age of your website etc.), do not matter with PPC. The downside is that PPC is expensive and for some businesses, very expensive. Clicks range from $1 to over $20 per click, making it imperative to work with a knowledgeable PPC firm. Pay per click is a good place to start, but is not sustainable for most businesses. Our team of experts will setup your company’s PPC campaign to jump start your internet exposure while we work to improve the organic search engine ranking of your website.
Contact Power Online Solutions today and see how we are able to help drive more traffic to your company’s website.